Posted in Fashion&Beauty
A basement in Camden. A dynamic presentation. The capsule, the fruit of the second collaboration between adidas Originals and Ji Won Choi, was presented during the London Fashion Week, on February 16th.
The union between the two is focused on the analysis of the concept of movement through sport and culture. The iconic adidas stripes are reinvented. On the one hand, the reaffirmation of an uncomplicated style confirmed by the absence of color. The striped is infinitely re-proposed. The effect achieved is winning, as in the case of the last capsule presented in lavender, blue, red, green and pink.
The adidas Originals by Ji Won Choi collection will be available starting next July 27th at the Flaghship Store Originals Milan in via A. Toqueville 11, at adidas stores around the world, on the site at www.adidas.com/jiwonchoi and in selected stores throughout Italy.
Photo Courtesy of Maria Licci PR