May 22, 2019 Fenty: Rihanna’s fashion dreams come true Fenty: Rihanna’s fashion dreams come true

Fenty: Rihanna’s fashion dreams come true

Here’s a little preview of Queen Riri’s brand new luxury fashion brand

By Alessandra Nava

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A few hours ago Rihanna posted on Instagram a preview of her very hyped new fashion brand in partnership with LVMH. She also released an interview and some fashion shots for the New York Times Magazine, where she opened up about fashion, music and life. She revealed she will drop a new reggae album very soon, but there won’t be a featuring with Drake (no one can escape the friend zone). Then she opened up about her relationship with fashion and the very high value of this project.


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It will be a luxury collection because of the tailor-made sophisticated pieces and also because it will be sold exclusively online. There won’t be no fashion shows nor flagship stores, and not even resellers, doing therefore something quite similar to Supreme and other streetwear brands.

Then she talked about her origins, her passion for fashion and how clothes can affect someone’s first impression on other people. She is the very first young black woman who enters this big business, and wants to break the rules. Her clothes and accessories are made for empowered women, curvy or skinny, of all colors and ages, who have a relaxed and yet fierce attitude and a subtle power of seduction. This is what Fenty is all about.


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Riri also released a one-minute video as a little preview of the collection. Models, all styles with incredibly cool jackets, pants or onesies in all the shades of beige, white and denim (which is a rare and expensive Japanese one), pose in front of huge turning backgrounds. The global message of Fenty goes from New York’s skyline to a forgotten playground, from the crossroad of a busy city to a tranquil fishermen’s village. Rihanna herself shows up to style the models. In a few frames we also see Fenty’s logo, a sort of geometrical solidin which a ball is rolling.

Rihanna’s fashion dreams finally came true, and we can’t wait to dream with her.


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