May 6, 2019 Chanel goes Virginie: a feminist hymn to every woman Chanel goes Virginie: a feminist hymn to every woman

Chanel goes Virginie: a feminist hymn to every woman

Virginie Viard presented a new before Chanel in homage to women, eternal travelers who don’t give up on a playful and sophisticated style

By Alessandra Nava

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Virginie Viard recently became Chanel’s brand new creative director, and in her very first collection Resort 20 she homaged her mentors, the unforgettable Coco and the incomparable Karl, a fashion genius whose Virginia was his indispensable right arm for decades.


The collection was inspired by traveling and movement, and the airy huge spaces of the Grand Palais became a Belle Époque train station. Certainly, it is also an allegorical journey towards a new stylistic chapter of the French maison, a mixture between its strong heritage and new trends, intermingling a playful attitude and a luxurious vibe.


80 looks that homage the past, then, but with a really feminine touch. Karl’s creations were opulent and spectacular, sometimes even a little bit exaggerated, while Virginie softened the cuts and lines of some colorful jackets, and created some very kawaii mini skirts to pair with pinky tweed jackets.


In this very varied collection, which was sometimes a little bit of a mess, with some forgettable day pajamas and some petites robes which seemed intruders, it is then clear how Virginie wanted to extend the Chanel wardrobe to each kind of woman. She could be a career woman dressed up in feminine tuxedos and flamboyant white shirts or with utilitarian jackets and trousers and bags, or she could be chilled and glamorous, with an oversized sweater stolen from her husband/boyfriend/one-time Tinder date, paired with shorts and a bandana. But she could also be a wild young millennial, dressed up in tight trousers covered in Cs, paired with colorful bum bags and shiny tops with camellias.





A lot of feminine details, like the mini tops with maxi bows, pink like there’s no tomorrow, pumps with never too high heels, in vibrant shades of red and fucsia, … and also some tomboyish details, like the trousers’ cuts, the structured jackets, the heavy coats, the B&W dandyish boots.


What Viard wanted to share was the image of a woman in all her hues and angles, who walks fast and well-dressed, of course, towards the future, living the present with a gentle grit and a lot of style, always ready to jump on the next train for a new adventure. We shall just jump with her into these new amazing fashion journey.




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