February 4, 2019 Hollywood behind Gucci’s SS19 campaign Hollywood behind Gucci’s SS19 campaign
Il mondo Hollywoodiano dietro la campagna SS19 di Gucci_acrimoniamagazine5

Hollywood behind Gucci’s SS19 campaign

Michele creates, once again, a world in its own right

By acrimonia

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Photographed and directed by Glen Luchford, from an idea by Alessandro Michele, Gucci’s new SS19 campaign takes us back to the Hollywood of the ’50s. The jump is immediate. The atmosphere created is distinguished by strong colors, sequins, jewels and smiles as much forced as well-chosen.

Il mondo Hollywoodiano dietro la campagna SS19 di Gucci_acrimoniamagazine

Il mondo Hollywoodiano dietro la campagna SS19 di Gucci_acrimoniamagazine6

Il mondo Hollywoodiano dietro la campagna SS19 di Gucci_acrimoniamagazine4

Il mondo Hollywoodiano dietro la campagna SS19 di Gucci_acrimoniamagazine2

Il mondo Hollywoodiano dietro la campagna SS19 di Gucci_acrimoniamagazine5

The colored photos alternate with a series in black and white.

Il mondo Hollywoodiano dietro la campagna SS19 di Gucci_acrimoniamagazine3

Then, a movie with the soundtrack “There’s No Business Like Show Business”.

Dancers, actors, managers and crew members are the protagonists of the images behind which an ironic vein is hidden. From cinema to parties, from backstage to the Hollywood dream. Everything is represented by catching the flavor of a show that must begin and must always go on.

Il mondo Hollywoodiano dietro la campagna SS19 di Gucci_acrimoniamagazine7

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