There were the giant posters of Beverly Hills 90210 with which to cover the room, the stickers of the boy-bands of the moment and the answers to the most unusual and embarrassing questions. The weekly Cioè you read a little in secret, alone or with the most trusted friends, during the afternoons at home.
Published as of October 1980, the target audience is purely adolescent and female. Every week, to accompany the newspaper, we found gadgets of various kinds, including cosmetics, bracelets and small accessories stationery.
The main themes are related to fashion, cinema, Pink Chronicle, love and sexuality. With record figures like the 800,000 copies sold each week, Cioè it was decreed by its own redaters as “the magazine friend of the girls heart.”
The ex editor Elisabetta Tonelli has defined the work in the famous newspaper as a real “mission”. Every issue, every exit, promised great news and originality. One of the voices confirmed? The desks of the employees were constantly filled by the gadgets and gifts that the magazine proposed to readers, in addition to extras received at evenings and events, for the joy of daughters and relatives. There were lipsticks, perfumes, key-rings and eye shadows.
With fame, the first important visits arrive in the corridors of the newspaper. Riccardo Scamarcio, veteran of the cult “Tre metri sopra il cielo”, Francesco Totti and the ex boyfriend of Pamela Anderson, Marcus Schenkenberg.
The distinguishing traits were certainly the rubrics addressed to the girls. Often in the editorial office there were letters and stories that could not be published. Cioè was a real point of reference for many teenagers, who confiding in pen and paper, really seemed to talk to a friend of theirs.
In recent years the abbreviation Cioè has declined in newspapers of other magazines as that Cioè Girl, Cioè Max and Cioè Test. Still unforgettable today, it maintains the leadership of the sector, and is also present on the web and in various social channels.
Symbol of the years 80s-90s, was a must for the young, a great involvement in the world of entertainment and a kind of small revolution. We remember all that little newspaper and the joy of getting out of the newsstand, especially on Sundays, with the latest issue. Priceless today, since on the Internet we find every answer, the feeling of relying on the “experts” and open our hearts.
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