January 15, 2019 Gucci Guilty: the launch’s video with Lana Del Rey and Jared Leto Gucci Guilty: the launch’s video with Lana Del Rey and Jared Leto
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Gucci Guilty: the launch’s video with Lana Del Rey and Jared Leto

Directed by Alessandro Michele and filmed by Glen Luchford

By acrimonia

Posted in

The video for the launch of the new Gucci Guilty perfume is called #ForeverGuilty and sees as protagonists nothing less than the singer Lana Del Rey and the actor, loyal friend of the brand’s designer, Jared Leto.

The clip directed by Alessandro Michele and shot by the director and photographer Jared Leto, is set in the 50s and presents the couple as two normal spouses. At home, in the kitchen, at the supermarket, during a picnic in the laundry and at dinner.

The two fragrances Gucci Guilty Pour Femme and Gucci Guilty Pour Homme are elegantly presented in two metal bottles.

During the scenes, there are several appearances of wild animals, which immediately bring us back to the dreamlike imagery, now so typically Gucci.

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