Posted in Fashion&Beauty
A collection of 35 pieces. Gucci doesn’t miss the chance to celebrate the Chinese new year, again. Preparing for the celebration, the brand creates a special collection where the protagonists are the pigs. The new Chinese year will start on February 5th, 2019 and will be dedicated to the beautiful pink animal.
Inspired by the famous cartoon of 1933: “The Three Little Pigs”, Alessandro Michele decides that the latter should dominate ACE sneakers, on backpacks in fabric, on clothing, on bags and wallets. Then there is a selection of bijoux that plays with the saying “the pigs can fly”.
The ad hoc campaign was taken by Frank Lebon in the streets of Manhattan and inside Central Park. The collection is already available online and in selected boutiques.