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Fenty x Puma: ADV Campaign SS18

Slick Woods and Rihanna become protagonists

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Fenty x Puma launches the new SS18 campaign. The protagonists are, besides the singer and designer of the Rihanna brand, and Slick Woods, in a desert location suitable for motorsports. These are the inspiration of the entire collection, which sees fluorescent colors such as green and pink printed on sports suits, tops, and leggings. rihanna_acrimoniamagazine2 rihanna_acrimoniamagazine3 rihanna_acrimoniamagazine5 rihanna_acrimonimagazine1